“I just feel like there’s no room to be mediocre, and it’s not because I have some kind of disorder, it’s simply because I enjoy immensely being great.” – Yokoo

I am drawn to the work that YOKOO does, and the photographs that display her work.  It is art from start to finish.  She runs her knitwear business from home, very much like a lot of Etsy shop owners.  Working day in and day out creating.  At first glance, I thought her shop held beautiful paintings, not photographs displaying her handiwork.  Scroll down to see Pascal Perich’s video on Yokoo, and stop by her online shop: YOKOO

Sophocles by Yokoo

Le Fleur Collar by Yokoo

Euthenia by Yokoo